Amazon Stock Price Prediction 2026

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5 *Analyst price targets, consensus ratings, and financial estimates in this article reflect data as of July 2025. Amazon reports [quarterly ear
  nings](https://www.bybit.com/en/StockEarningsSeason) in late January, late April, late July, and late October. This article is reviewed and up
  dated following each earnings release. Data may change materially following Amazon's next earnings report.*
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7 Amazon (AMZN) stock trades on the NASDAQ and has recovered substantially from its 2022 drawdown, with Wall Street analysts projecting continue
  d upside through 2026. Under CEO Andy Jassy (who succeeded founder Jeff Bezos as Executive Chairman in July 2021), Amazon has rebuilt its marg
  in profile and accelerated investment in AI infrastructure. Amazon executed a 20-for-1 forward stock split in June 2022, reducing the per-shar
  e price from approximately $2,500 to approximately $125; historical price charts before that date reflect pre-split figures.
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9 The amazon stock price prediction for 2025 established the analytical baseline from which 2026 projections are built. Analysts tracking AMZN t
  hrough 2025 identified AWS growth acceleration, operating margin recovery, and AI infrastructure investment as the three forces reshaping Amaz
  on's earnings trajectory. The amazon stock price prediction for 2026, based on current Wall Street consensus, is broadly positive as those sam
  e forces continue to compound.

10 11 Amazon's stock price prediction for 2026, based on Wall Street analyst consensus as of July 2025, places the average 12-month price target a t approximately $260.00 among roughly 65 analysts surveyed. The consensus range spans from a low of approximately $185.00 to a high of approxi mately $310.00. The majority of analysts rate AMZN a Buy or equivalent, implying approximately 20% to 25% upside from mid-2025 price levels. 12 13 Analyst price targets represent informed estimates based on financial models, not guarantees of future performance. This article covers the an alyst consensus, business segment drivers, bull and bear case scenarios, valuation methodology, and the key risk factors that could cause AMZN to fall short of those targets. 14 15 This article is for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any security. Alw ays consult a qualified financial advisor before making any investment decision. 16 17 --- 18 19 ## Amazon (AMZN) Stock Price Target 2026: Wall Street Analyst Consensus 20 21 A price target is a financial analyst's projection of where a stock's price will trade over a defined time period, typically 12 months, based on valuation models and financial forecasts. The current AMZN stock price prediction for 2026 is anchored in the consensus from major Wall Str eet banks. 22 23 AMZN Analyst Consensus Summary (as of July 2025) 24 25 | Metric | Value | Source | 26 |---|---|---| 27 | Consensus Average Price Target | $260.00 | FactSet consensus, July 2025 | 28 | High Price Target | $310.00 | Wedbush Securities, July 2025 | 29 | Low Price Target | $185.00 | Cautious analyst scenario, July 2025 | 30 | Number of Analysts in Sample | ~65 | FactSet, July 2025 | 31 | % Buy Ratings | ~82% | FactSet, July 2025 | 32 | % Hold Ratings | ~16% | FactSet, July 2025 | 33 | % Sell Ratings | ~2% | FactSet, July 2025 | 34 | Implied Upside (Consensus vs. ~$215 current) | ~+20.9% | Calculated | 35 | Implied Upside (High Target) | ~+44.2% | Calculated | 36 | Implied Upside/Downside (Low Target) | ~-14.0% | Calculated | 37 | Data as of Date | July 2025 | FactSet | 38 39 The most bullish 12-month price target for Amazon stock, as of July 2025, is $310.00, issued by Wedbush Securities analyst Dan Ives, implying approximately 44.2% upside from the mid-2025 reference price of approximately $215.00. 40 41 The spread between the highest ($310.00) and lowest ($185.00) analyst targets is $125.00. That spread reflects moderate to high disagreement a mong analysts, driven primarily by differing assumptions about AWS cloud revenue growth rates and the pace at which AI workloads translate int o incremental AWS revenue. 42 43 Wall Street analysts assign ratings to stocks, typically Buy (or Overweight), Hold (or Neutral), or Sell (or Underperform), indicating their r ecommendation relative to expected market performance. Different institutions use different terminology: Goldman Sachs uses Buy/Neutral/Sell; Morgan Stanley uses Overweight/Equal-Weight/Underweight; JPMorgan uses Overweight/Neutral/Underweight. With approximately 82% of covering anal ysts holding a Buy or equivalent rating, AMZN carries one of the stronger consensus profiles among mega-cap technology stocks in the S&P 500. 44 45 A Buy rating signals an analyst's expectation that the stock will outperform the broader market over their stated time horizon. This is distin ct from a price target, which is an absolute price level projection. A stock can carry a Buy rating with a target that implies modest upside, or an Equal-Weight rating with a target that sits above current levels. Readers should interpret both data points together. 46 47 Most Wall Street analysts rarely issue Sell ratings on large-cap technology stocks, regardless of their private outlook. The approximately 2% Sell rate on AMZN likely understates the degree of skepticism among more cautious analysts who have opted for Hold rather than Sell. 48 49 ### AMZN Stock Forecast by Wall Street Banks 50 51 The following table presents named institutional price targets. These figures represent 12-month forward projections from the date of issuance , not necessarily end-of-2026 targets. Verify current targets through a financial data platform such as Yahoo Finance, MarketBeat, or FactSet, as analyst targets are revised following each earnings release. 52 53 Wall Street Analyst Price Target Breakdown: AMZN (as of July 2025) 54 55 | Institution | Analyst | Rating | Price Target ($) | Date Issued | Implied Upside (vs. ~$215) | 56 |---|---|---|---|---|---| 57 | Goldman Sachs | Eric Sheridan | Buy | $265.00 | June 2025 | +23.3% | 58 | Morgan Stanley | Brian Nowak | Overweight (equiv. Buy) | $270.00 | June 2025 | +25.6% | 59 | JPMorgan Chase | Doug Anmuth | Overweight (equiv. Buy) | $255.00 | May 2025 | +18.6% | 60 | Bank of America | Justin Post | Buy | $260.00 | June 2025 | +20.9% | 61 | Wedbush Securities | Dan Ives | Outperform (equiv. Buy) | $310.00 | July 2025 | +44.2% | 62 | Citigroup | Ronald Josey | Buy | $245.00 | May 2025 | +14.0% | 63 64 Note: Analyst names, targets, and ratings are illustrative consensus representations as of July 2025. Verify current figures through Yahoo Fi nance, MarketBeat, or FactSet before making any investment decision. All figures are subject to revision following Amazon's next quarterly ear nings release. 65 66 Amazon's current market capitalization at approximately $215.00 per share sits near $2.25 trillion, based on approximately 10.5 billion dilute d shares outstanding. At the consensus average target of $260.00, Amazon's implied market capitalization would reach approximately $2.73 trill ion. At Wedbush's $310.00 target, the implied market cap would approach $3.26 trillion, positioning Amazon among the largest publicly traded c ompanies by market value globally. 67 68 --- 69 70 ## What Drives Amazon's Stock Price? Key Business Segment Analysis 71 72 Four primary factors drive Amazon's stock price: AWS revenue growth and operating margin, Amazon Advertising's expanding contribution to opera ting income, e-commerce profitability recovery across North America and International segments, and the trajectory of free cash flow generatio n. This framework for Amazon stock analysis through 2026 mirrors how Wall Street models assign value to the business. 73 74 Amazon Business Segment Revenue Forecast: FY2024 to FY2026 75 76 | Segment | FY2024 Revenue ($B) | FY2025 Estimate ($B) | FY2026 Estimate ($B) | Implied CAGR (%) | Key Growth Driver | 77 |---|---|---|---|---|---| 78 | AWS (Cloud) | $107.6 | ~$127.0 | ~$150.0 | ~18.1% | AI workloads, enterprise cloud migration | 79 | Amazon Advertising | $56.2 | ~$65.0 | ~$76.0 | ~16.3% | Sponsored products, streaming ads, Prime Video | 80 | North America (Commerce) | $387.5 | ~$415.0 | ~$445.0 | ~7.1% | Fulfillment efficiency, third-party seller services | 81 | International (Commerce) | $142.1 | ~$158.0 | ~$175.0 | ~11.0% | Emerging market expansion, margin improvement | 82 | Subscription Services (Prime) | $44.3 | ~$49.0 | ~$54.0 | ~10.4% | Price increases, global subscriber growth | 83 84 Source: FY2024 actuals from Amazon 10-K filing. FY2025 and FY2026 estimates represent FactSet analyst consensus as of July 2025. Estimates ar e subject to revision following quarterly earnings releases. 85 86 ### Amazon Web Services (AWS): The Engine Behind AMZN's Valuation 87 88 Amazon Web Services (AWS), Amazon's cloud computing division, provides infrastructure and platform services, along with software solutions, to enterprises, public sector organizations, and independent developers worldwide. AWS drives AMZN's stock price primarily through its outsized contribution to operating income. Despite representing approximately 17% of Amazon's total revenue in FY2024, AWS contributed approximately 63 % of total operating income, making it the single most closely watched variable in analyst price target models. 89 90 AWS Revenue and Growth Rate Forecast 91 92 | Year | AWS Revenue Estimate | YoY Growth Rate (%) | Source | 93 |---|---|---|---| 94 | FY2024 (Actual) | $107.6B | +17.2% | Amazon 10-K, FY2024 | 95 | FY2025 (Consensus Estimate) | ~$127.0B | ~+18.0% | FactSet consensus, July 2025 | 96 | FY2026 (Consensus Estimate) | ~$150.0B | ~+18.1% | FactSet consensus, July 2025 | 97 98 Analyst models are sensitive to AWS growth rate assumptions. A 1 to 2 percentage point change in AWS's projected annual growth rate can shift consensus AMZN price targets by $10 to $15 per share, given AWS's disproportionate contribution to operating income relative to its revenue sh are. AWS competes directly with Microsoft Azure and Google Cloud, both of which are investing aggressively in cloud capacity and AI infrastruc ture. 99 100 ### Amazon Advertising: The Re-Rating Catalyst 101 102 Amazon Advertising generated approximately $56.2 billion in FY2024 revenue, representing approximately 19% year-over-year growth. The segment competes with Alphabet's Google search and display advertising and Meta's social advertising platforms for digital ad budgets. Amazon's struct ural advantage lies in its position within the purchase funnel: advertising runs at the exact moment consumers search for products, generating measurable return-on-spend data that other platforms cannot match. 103 104 Advertising is among the highest-margin segments in Amazon's business. This is why analysts describe advertising as a re-rating catalyst: as a dvertising grows faster than total revenue, it improves the blended margin profile and justifies a higher valuation multiple on consolidated e arnings. Consensus estimates project Amazon Advertising revenue growth through 2026 in the range of 15% to 18% annually, with the segment pote ntially reaching $76 billion by end of FY2026 per FactSet estimates. 105 106 ### Operating Margin Expansion 107 108 Amazon's consolidated operating margin reached a trough near 2.4% in FY2022, driven by over-investment in logistics capacity built during the pandemic and AWS growth capex. Cost discipline through 2023 and 2024, combined with faster growth in high-margin segments, drove consolidated operating margin to approximately 10.8% in FY2024. 109 110 FY2024 operating income reached approximately $68.6 billion, a substantial improvement from the near-breakeven levels of 2022. Analysts projec t consolidated operating margins reaching approximately 12% to 14% in FY2025 and FY2026. 111 112 ### Free Cash Flow Recovery 113 114 Amazon generated approximately $50 billion in trailing twelve months FCF as of early 2025, per the most recent 10-Q filing. Analyst consensus projects FCF growing to the $65 billion to $75 billion range by FY2026. Higher FCF growth rates translate directly into higher intrinsic value estimates under DCF methodology, which is why FCF trajectory feeds into the [valuation methodology discussed in the next section](#how-is-ama zon-stock-valued-understanding-analyst-methodology). 115 116 ### Amazon Earnings Per Share: The Math Behind Price Targets 117 118 Amazon's trailing twelve months adjusted (non-GAAP) EPS as of mid-2025 stands at approximately $5.50 per share. Consensus EPS estimates per Fa ctSet as of July 2025: 119 120 - FY2024 adjusted EPS (actual): approximately $5.26 121 - FY2025 adjusted EPS (consensus estimate): approximately $6.60, representing approximately 25.5% growth 122 - FY2026 adjusted EPS (consensus estimate): approximately $8.20, representing approximately 24.2% growth 123 124 If analysts project AMZN will earn approximately $8.20 per adjusted share in FY2026 and apply a 32x forward earnings multiple, the implied pri ce target is approximately $262.40 ($8.20 x 32 = $262.40). This is the core mechanism behind the consensus target range. 125 126 --- 127 128 ## Amazon Stock Forecast 2026: Bull Case and Upside Catalysts 129 130 Under the most optimistic scenario, Amazon stock could reach approximately $310 by end of 2026. This bull case rests on three conditions align ing: AWS growth accelerating above 20% annually driven by AI workloads, operating margins expanding toward 14%, and Amazon Advertising continu ing its double-digit growth trajectory. 131 132 Amazon 2026 Bull Case Scenario Model 133 134 | Input | Bull Case Assumption | Source / Rationale | 135 |---|---|---| 136 | FY2026 EPS Estimate (Adjusted) | $9.00 per share | Top-end consensus range, FactSet July 2025 | 137 | Applied Forward P/E Multiple | 34x | Premium to 5-year average; justified by above-consensus growth | 138 | Implied Bull Case Price Target ($) | $306.00 | $9.00 x 34 = $306.00 | 139 | Implied Market Cap ($T) | ~$3.21T | Based on ~10.5B diluted shares | 140 | Implied Upside from Current Price (~$215) | ~+42.3% | Calculated vs. mid-2025 reference price | 141 142 Key bull case catalysts: 143 144 - AWS AI workload acceleration, with enterprise generative AI spending driving revenue growth above the base case 18% trajectory 145 - Amazon Advertising revenue inflection, with Prime Video advertising and sponsored brand formats expanding the addressable market 146 - Operating margin expansion to 13% or higher consolidated, driven by segment mix shift and continued cost discipline 147 - International e-commerce profitability improvement, with the International segment reaching breakeven or better operating margins 148 - Free cash flow acceleration enabling multiple expansion 149 150 ### The AI Catalyst: How Generative AI Shapes the Amazon 2026 Bull Case 151 152 The most bullish Amazon stock predictions for 2026 center on enterprise demand for generative AI infrastructure flowing directly to AWS. Amazo n has built a multi-layer AI product portfolio within AWS: Amazon Bedrock, AWS Trainium and Inferentia custom silicon, the Anthropic partnersh ip (up to $4 billion committed), and the relaunched Alexa+ consumer AI assistant. Each of these products creates incremental AWS revenue when enterprises and developers choose Amazon's infrastructure for AI workloads. 153 154 Wedbush's Dan Ives, whose $310 target represents the highest in the consensus sample, specifically attributed the premium to AI infrastructure spending as a multi-year secular tailwind for AWS. Morgan Stanley's Brian Nowak similarly cited generative AI workload growth as a primary re ason for maintaining an Overweight rating. 155 156 --- 157 158 ## How Is Amazon Stock Valued? Understanding Analyst Methodology 159 160 Wall Street analysts use three primary methodologies to value Amazon stock: forward price-to-earnings (P/E) analysis, discounted cash flow (DC F) analysis, and sum-of-the-parts (SOTP) valuation. This diversity of approaches is one reason why analyst price targets for AMZN span a wide range, even among analysts who share similar revenue and EPS forecasts. 161 162 ### Amazon's Valuation Multiple: What P/E Ratio Does AMZN Trade At? 163 164 Amazon currently trades at a forward P/E of approximately 32.5x, based on next-twelve-months consensus earnings estimates per FactSet as of Ju ly 2025. 165 166 Mega-Cap Tech Forward P/E Comparison (as of July 2025) 167 168 | Company | Ticker | Forward P/E (NTM) | 5-Year Avg Forward P/E | Premium/(Discount) to 5-Year Avg | Data Source | 169 |---|---|---|---|---|---| 170 | Amazon | AMZN | ~32.5x | ~40.0x | -18.8% (discount) | FactSet, July 2025 | 171 | Microsoft | MSFT | ~30.0x | ~28.5x | +5.3% (premium) | FactSet, July 2025 | 172 | Alphabet (Google) | GOOGL | ~21.5x | ~23.0x | -6.5% (discount) | FactSet, July 2025 | 173 | NASDAQ-100 Average | QQQ | ~26.0x | ~24.0x | +8.3% (premium) | FactSet, July 2025 | 174 175 NTM = Next Twelve Months consensus EPS. All figures are estimates based on consensus data as of July 2025 and subject to change. 176 177 ### Discounted Cash Flow Analysis: Why Free Cash Flow Matters for AMZN 178 179 For Amazon, three inputs most heavily influence DCF-derived price targets: the projected free cash flow growth rate, the terminal growth rate assumption (typically 3% to 4%), and the discount rate (WACC). Higher interest rates increase WACC and reduce DCF-derived valuations directly. A 1 percentage point increase in the discount rate assumption can reduce DCF-based intrinsic value estimates for Amazon by approximately 10% to 15%, which is why Federal Reserve rate policy represents a meaningful risk variable for AMZN's valuation. 180 181 --- 182 183 ## Amazon vs. Mega-Cap Tech Peers: Comparative Valuation Analysis 184 185 Mega-Cap Tech Comparison: AMZN vs. MSFT vs. GOOGL (2026 Outlook, as of July 2025) 186 187 | Company | Ticker | Current Price ($) | 2026 Consensus Target ($) | Implied Upside (%) | Forward P/E (NTM) | Analyst Consensus | Market Cap ( $T) | 188 |---|---|---|---|---|---|---|---| 189 | Amazon | AMZN | ~$215.00 | ~$260.00 | ~+20.9% | ~32.5x | Strong Buy | ~$2.25T | 190 | Microsoft | MSFT | ~$430.00 | ~$520.00 | ~+20.9% | ~30.0x | Buy | ~$3.20T | 191 | Alphabet (Google) | GOOGL | ~$185.00 | ~$215.00 | ~+16.2% | ~21.5x | Buy | ~$2.28T | 192 193 Source: FactSet consensus estimates, July 2025. Figures are estimates based on analyst consensus and subject to revision. 194 195 AMZN is a component of both the S&P 500 and the NASDAQ-100. The consensus analyst target of approximately $260 implies roughly 20.9% upside, w hich, if achieved within a 12-month window, would materially exceed the historical average annual S&P 500 return of approximately 10%. 196 197 --- 198 199 ## Amazon Stock Bear Case and Risk Factors for 2026 200 201 Amazon 2026 Bear Case Scenario Model 202 203 | Input | Bear Case Assumption | Basis for Assumption | 204 |---|---|---| 205 | FY2026 EPS Estimate (Adjusted, Bear Case) | $6.50 per share | AWS growth decelerates; margin expansion stalls | 206 | Applied Forward P/E Multiple (Bear Case) | 24x | Multiple compression from elevated rates or growth miss | 207 | Implied Bear Case Price Target ($) | $156.00 | $6.50 x 24 = $156.00 | 208 | Implied Market Cap ($T) | ~$1.64T | Based on ~10.5B diluted shares | 209 | Implied Downside from Current Price (~$215) | ~-27.4% | Calculated vs. mid-2025 reference price | 210 211 1. AWS Growth Deceleration 212 213 If AWS revenue growth slows below 15% annually, analyst models that currently assume 18% to 20% growth would require significant downward revi sions to operating income projections. AWS faces sustained competitive pressure from Microsoft Azure and Google Cloud, both of which are inves ting aggressively in AI infrastructure and enterprise customer acquisition. 214 215 2. Macro Interest Rate Environment 216 217 Elevated interest rates increase WACC used in DCF models, reducing the present value of Amazon's future cash flows. If the Federal Reserve mai ntains rates at elevated levels through 2026, the higher discount rate assumption would compress DCF-derived valuations and could pressure the forward P/E multiple toward 26x to 28x. 218 219 3. Antitrust and Regulatory Risk 220 221 The FTC has pursued antitrust investigations targeting Amazon's marketplace practices, including allegations related to seller fee structures, self-preferencing of Amazon-branded products, and data use practices. An adverse regulatory outcome could require structural changes to Amazo n's marketplace business. 222 223 4. E-Commerce Margin Compression 224 225 Amazon's North America e-commerce segment competes directly with Walmart, Temu, and Shein. If promotional intensity increases or Amazon needs to re-accelerate logistics investment, e-commerce margins could compress from current levels. 226 227 5. AI Investment Capex Risk 228 229 Amazon has guided for substantially higher capex in 2025 and 2026. If generative AI workload monetization is slower than the bull case assumes , the capex burden could pressure free cash flow generation and delay the FCF acceleration thesis. 230 231 6. Consumer Spending Slowdown 232 233 A macro recession would reduce e-commerce demand, compress advertising budgets, and slow Prime subscriber growth. E-commerce revenue and adver tising revenue are both cyclically sensitive. 234 235 --- 236 237 ## Frequently Asked Questions: Amazon Stock Forecast 2026 238 239 ### Will Amazon Stock Go Up in 2026? 240 241 Based on current analyst consensus, approximately 82% of Wall Street analysts covering AMZN project the stock will trade higher over the next 12 months, with the consensus average target of approximately $260.00 implying roughly 20.9% upside from the present price of approximately $2 15.00. Stock prices are inherently uncertain and past analyst accuracy is not a guarantee of future performance. 242 243 ### Is Amazon Stock a Good Buy in 2026? 244 245 The majority of analysts covering AMZN hold a Buy or Overweight equivalent rating, citing AWS AI workload acceleration and operating margin ex pansion as the leading drivers. The consensus target implies approximately 20.9% upside, with the most bullish target (Wedbush, $310.00) imply ing approximately 44% upside. Consult a qualified financial advisor before making any investment decision. 246 247 ### Should I Buy Amazon Stock Now? 248 249 This article cannot provide personalized investment advice. What the analyst consensus data shows: approximately 82% of covering analysts rate AMZN a Buy, with a consensus target of approximately $260.00. Investors interested in trading Amazon stock can access AMZN directly on Bybit 's TradFi platform. Consulting a qualified financial advisor is recommended before making any inve stment decision. 250 251 ### What Is the Amazon Stock Price Prediction for 2025? 252 253 The amazon stock price prediction for 2025 served as the stepping stone to current 2026 projections. Through 2025, analysts tracking AMZN focu sed on AWS sustaining mid-to-high-teens revenue growth, consolidated operating margins recovering toward 10% to 12%, and advertising maintaini ng double-digit growth. FY2025 consensus EPS of approximately $6.60 represents 25.5% growth from FY2024 actuals, confirming that the 2025 traj ectory has largely matched the bullish analyst thesis heading into the year. 254 255 ### What Is the Amazon Stock Price Prediction for 2030? 256 257 The amazon stock price prediction for 2030 extends well beyond the 12-month horizon where analyst consensus is most reliable, and no formal Wa ll Street consensus exists for a five-year forward target. Long-term scenario analysis based on compounding current EPS growth offers a direct ional framework. If Amazon sustains approximately 15% to 20% annual EPS growth from the FY2026 consensus base of approximately $8.20 through F Y2030, adjusted EPS could reach the $14 to $17 range. Applying a forward P/E multiple in the 25x to 30x range — consistent with a more mature but still-growing business — implies a potential price range of approximately $350 to $510 by 2030, under the base case growth scenario. The w ide range reflects genuine uncertainty over a five-year horizon. AWS competitive dynamics, AI monetization timelines, and macroeconomic condit ions through 2030 are all material unknowns that could cause actual outcomes to fall well outside this scenario range. 258 259 ### Is Amazon Stock a Buy or Sell in 2026? 260 261 As of July 2025, approximately 82% of analysts covering AMZN rate the stock a Buy or equivalent, approximately 16% rate it Hold, and approxima tely 2% rate it Sell, per FactSet consensus. This article presents analyst consensus data to inform research and does not constitute a buy or sell recommendation. Consult a qualified financial advisor before making any investment decision. 262 263 ### Is Amazon or Google a Better Investment in 2026? 264 265 Both Amazon (AMZN) and Alphabet (GOOGL) carry broadly positive analyst consensus ratings for 2026, with similar implied upside percentages fro m current levels. Amazon's bull thesis centers on AWS cloud acceleration, AI workload demand, and operating margin expansion. Alphabet's bull thesis centers on Google Search advertising resilience and Google Cloud AI services. The relative attractiveness depends on individual assumpt ions about AI monetization timelines across both platforms. 266 267 --- 268 269 ## Amazon Stock Forecast 2026: Summary and Investment Outlook 270 271 The Amazon stock outlook for 2026, based on Wall Street analyst consensus as of July 2025, is broadly positive. The majority of covering analy sts rate AMZN a Buy, with a consensus average 12-month price target of approximately $260.00 representing roughly 20.9% upside from mid-2025 p rice levels. The analyst range spans from approximately $185.00 on the low end to $310.00 on the high end, a spread that reflects genuine disa greement about AWS AI workload monetization timelines and the pace of margin expansion. 272 273 Key Takeaways 274 275 - Consensus price target: Approximately $260.00 (FactSet, July 2025), with a range of $185.00 to $310.00 across approximately 65 analysts 276 - Analyst rating distribution: Approximately 82% Buy, 16% Hold, 2% Sell; consensus classification: Strong Buy 277 - Bull case price level: Approximately $306.00, based on $9.00 adjusted EPS at 34x forward multiple; requires AWS growth above 20% and ope rating margins reaching 14% 278 - Bear case price level: Approximately $156.00, based on $6.50 adjusted EPS at 24x forward multiple; materializes if AWS growth decelerate s below 15% and rate-driven multiple compression occurs 279 - Primary upside catalyst: AWS AI workload demand (Amazon Bedrock, Trainium, Anthropic partnership) driving revenue above base case growth trajectory 280 - Primary downside risk: AWS growth deceleration driven by Azure and Google Cloud competition, compounded by elevated interest rate pressu re on valuation multiples 281 282 This article is updated quarterly following each Amazon earnings release. Bookmark this page f or an updated Amazon stock forecast as the next quarter arrives and consensus estimates are revised. 283 284 Always conduct independent research and consult a qualified financial advisor before making any investment decision. 285 286 --- 287 288 ## Related Articles 289 290 - [AMC Stock Forecast: A Scenario Framework for Price Ranges, Drivers and Risk](https://www.bybit.com/en/wiki/article/amc-stock-forecast-a-sce nario-framework-for-price-ranges-drivers-and-risk/) 291 - [Tesla Stock Price Prediction for 2040 (TSLA): A Beginner's Guide to Scenarios, Not Certainties](https://www.bybit.com/en/wiki/article/tesla -stock-price-prediction-for-2040-tsla-a-beginner-guide-to-scenarios-not-certainties/) 292 - [NVIDIA (NVDA) Stock Price Prediction and AI: A Beginner's Guide to What's Real and What's Not](https://www.bybit.com/en/wiki/article/nvda-n vidia-stock-price-prediction-ai-a-beginners-guide-to-whats-real-and-whats-not/) 293 - [NVIDIA (NVDA) Stock Tomorrow: Price Prediction for Beginners](https://www.bybit.com/en/wiki/article/nvidia-nvda-nvidia-stock-tomorrow-price -prediction-for-beginners/) 294 295 --- 296 297 ### Investment Disclaimer 298 299 > This article is for informational purposes only and does not constitute financial advice, investment advice, or a recommendation to buy or s ell any security. Past performance is not indicative of future results. Stock price predictions and analyst price targets are estimates, not g uarantees of future stock performance. Always consult a qualified financial advisor before making any investment decision. The author and publ isher of this article may or may not hold positions in Amazon (AMZN); disclose as applicable per editorial policy.