By Louise Kotze, Creative Brand Lead
At Bybit, we believe the future of finance is built — with purpose, clarity, and people at the center. We are proud to unveil our most significant transformation yet: a reimagined brand identity that reflects who we are, where we’re going, and how we’re reshaping what’s possible for the next era of global finance. Introducing our new tagline: Building What’s Next.
#TheCryptoArk
This isn’t just a fresh visual. It’s a renewed commitment to clarity, accessibility, and ambition. We’ve evolved into the world’s second‑largest crypto exchange by trading volume, serving over 70 million users — and rapidly heading toward 100 million.
Bybit has grown fast — from a focused derivatives platform to a global financial lifestyle ecosystem bridging CEX, DeFi, NFTs, TradFi and institutional products. As our ecosystem and audience expanded, our brand began to feel fragmented:
“In the past, our identity was fragmented: gold tones, inconsistent iconography, visuals leaning heavily into business‑unit silos.”
We realized we needed a brand reset — not just to look different, but to feel different: clearer, bolder, and more unified.
This is a full brand reset rooted in our new tagline: Building What’s Next. #TheCryptoArk.
Voice & storytelling: A bold yet human tone that’s global but locally tuned — guiding all users, not just traders.
Visual identity:
“We wanted a brand system that could stretch across CEX, TradFi, NFTs, and institutional products — without ever losing the Bybit signature.”
The new system places clarity and confidence at the core — uniting every touchpoint under one future-focused narrative.
We’ve adopted a phased rollout strategy:
July 7: Public launch via social media, campaign assets, and live stream
Mid‑July: App update — new UI and icons across both Lite and Pro
Coming soon: Website refresh including homepage, onboarding, and product pages
August onwards: Regional adaptations, videos, templates, internal tools, global events
This brand is built to scale — across products, markets, languages and time. It’s a foundation to grow with, evolve with, and build what’s next — together.
Let’s build what’s next. Together.
#Bybit / #TheCryptoArk / #IMakeIt
