Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is introducing a new campaign, Illuminate Your Asset Map, designed to guide users through its flagship financial products in an engaging, mission-based format. With a total prize pool of 1 million USDT from Tether Eco partner, the campaign runs from June 10 to July 11 and aims to make crypto exploration both intuitive and rewarding.
Blending gamification, narrative design, and real-time incentives, Illuminate Your Asset Map reflects Bybit’s ongoing commitment to reducing complexity for new users while deepening product engagement for existing ones. The campaign is structured to help participants experience the full spectrum of the platform — from simple swaps to leveraged staking — all within a cohesive, character-led journey.
The campaign unfolds through two interconnected tracks: Illuminate Your Asset Map and Asset Growth Station.
In this storyline-driven event, users take on five essential product missions, each brought to life by a unique character:
Convert Carl — Swapping crypto with zero fees, for conversions of $100 or more
Spot Tracy — Spot trading activity, with trades of $100 or more
Margin Mike — Using leverage through margin trades of $200 or more
Loan Lee — Borrowing crypto without selling, with loans starting at $50
Staking Susan — Earning with margin staking, starting at 1 SOL or more
Every completed mission lights up a node on the interactive asset map and earns the user lucky draw entries. Those who complete all five unlock bonus chances and receive an exclusive 5 chances to draw. A total of 300,000 USDT will be distributed via real-time lucky draws throughout the campaign.
In parallel, Grow with Diversified Plans rewards users for actively engaging with the platform’s ecosystem. Points are accumulated through asset trading and holding across Convert, Spot (including Margin), Crypto Loans, and Margin Staked SOL. Daily updates reflect both intensity and duration of usage, with multipliers boosting the total score. The remaining 700,000 USDT prize pool is distributed based on the final point rankings.
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